By Valley Ag Voice Staff
Jessica Keller has been welcomed as the new Vice President of Global Industry Relations at the International Fresh Produce Association. This newly established role underscores IFPA’s dedication to enhancing member value on a global scale. Keller will oversee IFPA’s global representatives, country councils, and committees, driving the implementation of the association’s worldwide initiatives.
In a press release, Miriam Wolk, Chief Membership Officer, highlighted Keller’s experience in the global produce and floral supply chain.
“She has had an incredibly successful career that has been defined by her leadership, vision, and strategic acumen. She will be a fantastic resource and advocate for our global membership, and I look forward to the impact she will have on IFPA, members and volunteers, and the industry as a whole,” Wolk said.
Keller previously served as Chief Operating Officer at Food Hall Company and spent 16 years at Whole Foods Market, including as Regional Vice President of the Southwest Region.
“I am excited to join IFPA and am deeply committed to its mission of promoting global consumption of fresh produce and flowers,” Keller said. “Together with our global representatives, I look forward to fostering growth and making a positive impact in our markets.”
Keller holds a bachelor’s degree in business with a minor in Latin American Studies and is fluent in English and Spanish, and proficient in Portuguese, enabling her to navigate global operations effectively and communicate IFPA’s value across the supply chain.
