By Valley Ag Voice Staff
Political commentator and Fox News co-host Jesse Watters will take center stage at “My Ag Nite” — an agricultural event to unite leaders in California’s ag industry — on Nov. 2 at Tulare’s International Agri-Center. JCS Marketing, a Fresno-based media company specializing in agriculture marketing, is hosting the gathering, which they claim to provide a unique blend of industry insights, networking, and a sense of community — all with a conservative touch.
According to Jason Scott, CEO of JCS Marketing, the event stands out as an opportunity to bring communities together that share common values and deep-rooted connections with agriculture. The evening event will feature an opening trade show, a social mixer, dinner, and a keynote speech by Watters.
“My two favorite things in life in my professional life are my country and agriculture. And so being able to join those two worlds together was really exciting, and that’s kind of really the vision behind what we’re doing is we’re celebrating our country, and we’re celebrating farming,” Scott said.
As a Central Valley native, Scott explained the significance of bringing the agriculture community together to celebrate diverse commodities and discuss industry politics. He noted that the awareness of the political side of agriculture is important to the industry’s future, and Watters is able to provide a geopolitical discussion from a national and global perspective.
“If we don’t get involved in the political side of what’s happening in California agriculture, we’re not going to have an industry,” Scott said.
My Ag Nite expects attendance from various agricultural sectors, including tree nuts, dairy, cattle, poultry, permanent crops, and vegetables. Scott explained that this event is not for one commodity but for the large variety that is grown in the Central Valley, and the trade show will reflect that diversity.
“We’ll have several exhibits with different types of technologies — fertilizers, chemicals, inputs, irrigation — we’ll have a large variety of exhibits. And have a mixer and trade show from 4 p.m. to 6 p.m.,” Scott said. “That’ll allow everyone an opportunity to network, to talk to each other, to learn from each other — talk about new technologies and what’s new and exciting in agriculture.”
According to Scott, there are no set plans to make My Ag Nite an annual event, but he is hopeful for the connection, education, and celebration the night will bring.
“Some of these farmers have been multiple-generation — their parents or their great-grandparents have come in as immigrants and have built a place for themselves in the farming community. Being able to celebrate our freedom and being able to choose and be part of the agriculture community is important,” Scott said. “There’s a big pocket that share conservative values [and] we don’t have a lot of opportunities to do that as an industry, so this is kind of a night where we can come together and celebrate those types of similarities and interests.”
Scott expects tickets to sell out with a cut-off of 1,000. To attend My Ag Nite, visit the website at www.myaglife.com/myagnite. Tickets start at $150 and include access to the mixer, trade show, dinner, and Jesse Watters’ keynote speech.
- 4 p.m. – 6 p.m.: Registrations, Social Mixer, and Trade Show
- 6 p.m. – 7 p.m.: Dinner
- 7 p.m.: Keynote Speech by Jesse Watter, Fox News Anchor