farmer checks social media on his smartphone
A farmer checks social media on his smartphone (Photo by bogdanhoda /

By Colleen Taber, Administrator, Kern County Farm Bureau

Colleen Taber - Kern County Farm Bureau
Colleen Taber, Administrator, Kern County Farm Bureau

When some of us hear the phrase “social media,” and we cringe. We reflect on the negativity that shared through a variety of outlets. The amount of negativity we face affects our day to day interactions. Some take a “time out” from the social media world and try to “detox” while others try to pair-down their followers. It’s a double-edged sword.

Some of the positives that social media has brought is the relationship development between distant friends and family. The world seems smaller as we keep in touch through our lives with photos and short comments. We just moved our oldest into the dorms at Texas Tech University to study Ag Communications, and I know that I plan to watch my feed for her posts regularly to ease the distant feeling. This communication tool allows us to connect and network at a level that is lightning speed.

There is plenty of negativity out there, and the Kern County Farm Bureau is looking to battle that with positivity and forward-thinking posts. We are looking to utilize social media to build community with #membermonday, #trainingtuesday, #wellnesswednesday, #thankfulthursday, and #funfactfriday. These fun tags allow us to organize our outreach while incorporating content that can help engage our community.

So, I invite you to follow us on social media and gain some positivity, education, and networking as we plow through these crazy times. Our community will be stronger on the other side, and I can’t wait to be a part of what’s in store.

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